Rolls-Royce’s Vision Next 100 concept envisions the future of luxury

Rolls-Royce has presented an insight into the future of luxury, autonomous mobility with its Vision Next 100 concept.

Rolls-Royce’s Vision Next 100 is a nearly 6096mm (240 inch) long, 1524mm (60 inch) tall, fully autonomous coupe with the physical presence of a super yacht is meant to embody the brand’s goals for the next 100 years.

The new design was perhaps rolled out at least in part to shake the image that Rolls-Royce vehicles are a bit on the old and stuffy side. Director of design for Rolls-Royce told Business Insider:
With the Rolls-Royce VISION NEXT 100 we were mindful not to dwell on the past. We wanted to be as innovative as possible and at the same time transcend the design history of the marque.
The concept arrives at the end of production of the seventh-generation Phantom and is part of a series of concept vehicles BMW Group developed to celebrate its centenary in 2016 and herald its next century of design and technology. The company unveiled the BMW Vision Next 100 in Munich last March and a Mini concept on Thursday.
Rolls-Royce #VisionNext100 concept codenamed 103EX – its first ever concept or as it says pure ‘Vision Vehicle’. SVP

— Siddharth V Patankar (@sidpatankar) June 16, 2016

“With the Rolls-Royce Vision Next 100, we were mindful not to dwell on the past,” Giles Taylor, Rolls-Royce’s director of design, said in a statement about the car. “We wanted to be as innovative as possible and at the same time transcend the design history of the marque.”
Taylor said the key to the car is that it rejects the notion that future modes of transport will be anonymous, utilitarian, and bland. The concept looks like a futuristic chariot, with the historic Spirit of Ecstasy on the hood, the Pantheon grille, and a long Rolls hood. The car is encased with a glass fastback canopy roof and a “Crystal Water” lower surface exterior material that is made to make the car look as if it were floating.

The car has the same dimensions as the modern Phantom Extended Wheelbase, and the oversize Spirit of Ecstasy hood ornament is based on ones from the 1920s-era Phantom. The luggage compartment in the rear comes with two bespoke “Grand Tourer” cases.
The Vision Next 100 will be powered by a zero-emissions powertrain placed on an “advanced suspension,” though a spokesman for Rolls-Royce declined to elaborate on what form the engine will take.

The press release made it clear Rolls-Royce wanted to design a car that would be stacked with anything the ultimate luxury driver could want from their car, at least in the aesthetic sense. The look of the car borrows from design visuals for luxury yachts, according to the statement.
Of course this model is just a concept (i.e. for design value funsies), so who knows if and when it will ever hit the market. But given that this car is Rolls-Royce’s vision for the next 100 years, it’s kind of fun to picture Kanye and Kim’s great-grandchildren riding around in one of these doozies.