Basically you’ll see the N icon on most places, including smartphone apps, social media and whatever those “other product integrations” are. It’s not a logo change, but a new part of the brand
“We are introducing a new element into our branding with an N icon,” a spokesperson toldThe Verge. “The current Netflix logo will still remain.” The company is still using that full “Netflix” word mark for press materials and teasers around shows like Orange is the New Black, and the Netflix website (and mobile apps) are sticking with the primary one for now. But the N icon will be appearing there in some cases. “The icon will start to be incorporated into our mobile apps along with other product integrations in the near future,” a spokesperson said.
The Twitter team was quick to clarify that the primary logo (seen below) isn’t going anywhere.
@nikhilwad Not a new logo! The N is an icon and a new creative element to live with our logo. The current Netflix logo is here to stay 🙂
— Netflix US (@netflix) June 20, 2016